Sep 26, 2012

According to Google: NO Mobile Site = LOST Customers

http://blogs-images.forbes.com/roberthof/files/2012/09/googmobileresearch.png
According to Sterling Research and SmithGeiger's survey of about 1,100 U.S. adult smartphone users (not tablets, in this study):

* Two-thirds of smartphone users say a mobile-friendly site makes them more likely to buy a company’s product or service, and 74% say they’re more likely to return to the site later. “Mobile is creating massive opportunity,” says Jason Spero, head of Google’s global mobile sales and strategy.

* 61% says that if they don’t find what they’re looking for (probably within about five seconds), they’ll click away to another site. Half say that even if they like a business, they’ll use its site less often if it doesn’t work well on their smartphone. “This is a wakeup call,” says Spero. “You will lose customers at the moments that matter” without a site specifically made for mobile devices.

* 72% of users say a mobile-friendly site is important to them, but a nearly unanimous 96% have visited sites that aren’t. “When you offer users a desktop experience on mobile,” Spero notes, “it’s kind of crap.”
Google’s advice: Create a fast mobile site with big buttons and text, keep steps to complete tasks to a minimum, and–you knew this was coming–promote the site with Google mobile ads for the two-thirds of people who use search to find a site.

Source:  Forbes.com

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