After 25 years, Microsoft renews it's brand image for the very first time. And what a perfect time they have picked for this!
The new look, comes to reflect a great year for Microsoft. 2012, has been the year in which Microsoft decided to release new versions of nearly all of their products: from Windows 8 to Windows Phone 8 to Xbox services to the next version of Office.
As part of this "rebirth", you will see a common look and feel across all these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of their most popular products, but also makes a clear statement that a new era for Microsoft has begun. This logo is another step towards visually accentuate this new beginning for the big giant.
Source: Official Microsoft Blog